These cookies will be stored in your browser only with your consent. The main purpose of these drinks is to provide instantaneous energy, along with psychological and physical stimulation. This is mainly due to the high initial market penetration. and still holds a majority percentage of consumer preference levels. This cookie is set by GDPR Cookie Consent plugin. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. Companies have been trying to take measures to avoid being compared their products with soft drinks in terms of prices. Data Center Cooling Market Size in India to Grow by USD 775.85 Data Center Market Size in China to Grow by USD 55.30 billion, Gujarat Cooperative Milk Marketing Federation, Exhibit 01: Executive Summary Chart on Market Overview, Exhibit 02: Executive Summary Data Table on Market Overview, Exhibit 03: Executive Summary Chart on Global Market Characteristics, Exhibit 04: Executive Summary Chart on Market by Geography, Exhibit 05: Executive Summary Chart on Market Segmentation by Product, Exhibit 06: Executive Summary Chart on Incremental Growth, Exhibit 07: Executive Summary Data Table on Incremental Growth, Exhibit 08: Executive Summary Chart on Vendor Market Positioning, Exhibit 11: Offerings of vendors included in the market definition, 3.4 Market outlook: Forecast for 2021-2026, Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion), Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion), Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%), Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%), Exhibit 17: Five forces analysis - Comparison between2021 and 2026, Exhibit 18: Chart on Bargaining power of buyers Impact of key factors 2021 and 2026, Exhibit 19: Bargaining power of suppliers Impact of key factors in 2021 and 2026, Exhibit 20: Threat of new entrants Impact of key factors in 2021 and 2026, Exhibit 21: Threat of substitutes Impact of key factors in 2021 and 2026, Exhibit 22: Threat of rivalry Impact of key factors in 2021 and 2026, Exhibit 23: Chart on Market condition - Five forces 2021 and 2026, Exhibit 24: Chart on Product - Market share 2021-2026 (%), Exhibit 25: Data Table on Product - Market share 2021-2026 (%), Exhibit 26: Chart on Comparison by Product, Exhibit 27: Data Table on Comparison by Product, 5.3 Energy drinks - Market size and forecast 2021-2026, Exhibit 28: Chart on Energy drinks - Market size and forecast 2021-2026 ($ billion), Exhibit 29: Data Table on Energy drinks - Market size and forecast 2021-2026 ($ billion), Exhibit 30: Chart on Energy drinks - Year-over-year growth 2021-2026 (%), Exhibit 31: Data Table on Energy drinks - Year-over-year growth 2021-2026 (%), 5.4 Sports drinks - Market size and forecast 2021-2026, Exhibit 32: Chart on Sports drinks - Market size and forecast 2021-2026 ($ billion), Exhibit 33: Data Table on Sports drinks - Market size and forecast 2021-2026 ($ billion), Exhibit 34: Chart on Sports drinks - Year-over-year growth 2021-2026 (%), Exhibit 35: Data Table on Sports drinks - Year-over-year growth 2021-2026 (%), Exhibit 36: Market opportunity by Product ($ billion), Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria, Exhibit 38: Chart on Market share by geography 2021-2026 (%), Exhibit 39: Data Table on Market share by geography 2021-2026 (%), Exhibit 40: Chart on Geographic comparison, Exhibit 41: Data Table on Geographic comparison, 7.3 APAC - Market size and forecast 2021-2026, Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ billion), Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ billion), Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%), Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%), 7.8 US - Market size and forecast 2021-2026, Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ billion), Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ billion), Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%), Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%), Exhibit 82: Market opportunity by geography ($ billion), Exhibit 83: Impact of drivers and challenges in 2021 and 2026, Exhibit 84: Overview on Criticality of inputs and Factors of differentiation, Exhibit 85: Overview on factors of disruption, Exhibit 86: Impact of key risks on business, Exhibit 88: Matrix on vendor position and classification, Exhibit 89: Abbott Laboratories - Overview, Exhibit 90: Abbott Laboratories - Business segments, Exhibit 91: Abbott Laboratories - Key news, Exhibit 92: Abbott Laboratories - Key offerings, Exhibit 93: Abbott Laboratories - Segment focus, Exhibit 94: BA SPORTS NUTRITION LLC - Overview, Exhibit 95: BA SPORTS NUTRITION LLC - Product / Service, Exhibit 96: BA SPORTS NUTRITION LLC - Key offerings, Exhibit 98: Cargill Inc. - Product / Service, Exhibit 100: Cargill Inc. - Key offerings, Exhibit 101: DyDo Group Holdings Inc. - Overview, Exhibit 102: DyDo Group Holdings Inc. - Business segments, Exhibit 103: DyDo Group Holdings Inc. - Key offerings, Exhibit 104: DyDo Group Holdings Inc. - Segment focus, Exhibit 105: Energy Beverages LLC - Overview, Exhibit 106: Energy Beverages LLC - Product / Service, Exhibit 107: Energy Beverages LLC - Key offerings, Exhibit 108: Monster Energy Co. - Overview, Exhibit 109: Monster Energy Co. - Product / Service, Exhibit 110: Monster Energy Co. - Key offerings, Exhibit 112: PepsiCo Inc. - Business segments, Exhibit 114: PepsiCo Inc. - Key offerings, Exhibit 115: PepsiCo Inc. - Segment focus, Exhibit 117: Red Bull GmbH - Product / Service, Exhibit 118: Red Bull GmbH - Key offerings, Exhibit 119: Suntory Holdings Ltd. - Overview, Exhibit 120: Suntory Holdings Ltd. - Business segments, Exhibit 121: Suntory Holdings Ltd. - Key offerings, Exhibit 122: Suntory Holdings Ltd. - Segment focus, Exhibit 123: The coca cola co. - Overview, Exhibit 124: The coca cola co. - Business segments, Exhibit 125: The coca cola co. - Key news, Exhibit 126: The coca cola co. - Key offerings, Exhibit 127: The coca cola co. - Segment focus, Exhibit 130: Currency conversion rates for US$, Exhibit 132: Validation techniques employed for market sizing. Variety seekers are fairly common market segment in most food markets. The on the go market segment is a busy group of consumers who tend to eat and drink while they are traveling. All rights reserved, Energy Drink Market Size, Share - Industry Analysis Report, 2018-2025, Our sales & analyst support team is available to help you 24x5. The increase can be ascribed to an increase in the number of consumers in need of good energy sources due to their hectic lifestyles and busy schedules. Therefore, for this particular market segment, convenience foods represent an indirect competitor to a beverage. Industry participants have been on focus to represent these products as drinks for particular nutritional benefits. These consumers may have particular needs such as weight loss goals or being diabetic, but in most cases they are looking to cut some calories from their daily diet. And so, when we perform market segmentation based on this benefit, we can target those consumers who believe that these drinks enhance performance. Or a Monster Energy before an important test. This group believes that by consuming energy drinks, they will look better and have more energy. The packaging of the drink is also a consideration, both in terms of the shape and size of the bottle (for example, easy to hold while running) and the lid dispenser (looking for a container that offers a no spill solution). if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-leader-1','ezslot_6',196,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-leader-1-0')};There is no evidence to suggest that energy drinks have any impact on physical appearance, but this segment of the target market still consumes these drinks in large numbers. They would be attracted to packaging words such as refreshing and hydrating. The report is segmented by product (energy drinks and soft drinks) and geography (APAC, North America, Europe, South America, and the Middle East and Africa). If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. But, bagging specific places for their products on retail shelves of the popular brands has become a challenge for the new companies planning to enter the dynamic Indian market. Despite their popularity, there are some risks associated with consuming energy drinks. This trend is not limited to the United States but is global. It is this market that we will now analyze. The industry participants have been trying above and below line advertisement campaigns to create awareness for new target consumer base and gain higher market share. Privacy Policy | Cookie Policy | Terms of Use.

People are looking for novel, simple, and economical solutions to manage their health as health threats continue to evolve. By understanding the target market for energy drinks, companies can develop products that appeal to specific consumer segments and create marketing campaigns that resonate with their target audience. A third segment of the target market for energy drinks is interested in their physical appearance. They tend to be brand switchers by definition, but are often heavy users as well. Ready to drink tea and soda are among the most consumed non-alcoholic beverages and offers stiff competition as these offers benefits of antioxidants also boosting caffeine. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-mobile-banner-1','ezslot_9',600,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-large-mobile-banner-1-0')};There are a number of different energy drinks on the market that cater to this segment, such as Red Bull, Monster, and Rockstar. ViewFREESample:to know additional highlights and key points on various market segments and their impact in coming years. The classic brands in the country are still the leading market share holders. In their case, these consumers are not necessarily seeking health or thirst benefits. Consumers are eager to spend more on health and wellness products, with healthy eating and drinking becoming a trend.

It could be this temporary buzz that pushes people into performing better, thus making them link the drink to improved performance. ReportLinker It does not store any personal data. Although outside of their sports activities these consumers mimic the consumer behavior of the other market segment (such as the variety-seekers segment), when purchasing a suitable drink for their sports activities they are likely to be highly brand loyal to products offering clear functional benefits. All material copyright (2012-21) and for educational purposes only. Indian energy drinks manufacturers, in an attempt to offset the rising raw material prices, foreign exchange rate fluctuations, and rising cost of electricity, price of these beverage category has recently been increased and this is considered as a restraining factor for sales growth. The buzz people feel from consuming an energy drink can easily be a result of the caffeine and sugar found in these drinks. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-mobile-banner-2','ezslot_10',602,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-large-mobile-banner-2-0')};This market also includes people who turn to energy drinks to look better and feel better, as well as those who consume energy drinks simply because they like them. As a result, they are quite attracted to no sugar flavor varieties of traditional soft drinks in particular and are less interested in bottled water.

The countrys consumer base of energy drinks are dominated by the middle aged men, but the trend has been developing among the younger generation men and women both the current market scenario. In India, energy drinks consumption can be considered more of an urban phenomenon that is limited to the mini metros and metros.

Download a free samplefor highlights on market Drivers & Challenges affecting the Sports and Energy Drinks Market. In 2017, Japans energy drinks market has continued to develop in terms of both volume and off-trade. Asia Pacific energy drinks market was the largest in 2017 with a share of approximately 30%. Industry participants are focused on continuously communicating with their target audience. Abbott Laboratories, ACLI-MATE, BA SPORTS NUTRITION LLC, BioSteel Nordics, Britvic Plc, Cargill Inc., Decathlon SA, DyDo Group Holdings Inc., Energy Beverages LLC, Gujarat Cooperative Milk Marketing Federation, Hype Energy, Keurig Dr Pepper Inc., Large Life Ltd., Monster Energy Co., Otsuka Pharmaceutical Co. Ltd., PepsiCo Inc., Red Bull GmbH, Shree Jalaram Group, Suntory Holdings Ltd., and The coca cola co. Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. This creates a valuable segment for the manufacturers of energy drinks to target. This website uses cookies to improve your experience while you navigate through the website. Many of us need a boost from time to time and we often head to the fridge to grab an energy drink. The Teenager category has been projected to observe moderate growth and penetration in the global energy drink market.The major players operating in the global energy drink market are Red Bull, Pepsi Co, (Gatorade) Nestle S.A. (Milo), Monster Beverage Corporation, The Coca Cola Company (Powerade), Suntory Beverage & Food Limited (Lucozade, V energy), Keurig Dr. Pepper Inc. (Venom, Xyigence Energy), AriZona Beverages USA (Rx Energy), Campbell Soup Company (V8 Energy), National Beverage Corp. and others. Looking good is a need of this segment. The energy drinks segment of the beverage industry are still in a nascent stage of its development with the existing multinationals still trying to penetrate and explore several untapped consumer base in several nations. Moreover, increasing urbanization, rising consciousness for a healthy lifestyle and increasing levels of disposable income, primarily among the world young generation are driving demand for these non-carbonated beverages and sales will further increase with its rising adoption. The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. This is expected to contribute to the growth of these products in the future. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Instead they are more likely to enjoy drinking their favorite beverage. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Expansion of flavors and setting up and maintaining a strong distribution network has been the primary strategy of the MNCs in the country. 2022 Polaris Market Research and Consulting.

The goal is to try and increase share-of-stomach by offering a broader product range with different flavors and varieties. For more insights on YOY and CAGR, Read our FREE Sample Report.

Product distribution mainly takes place via organized channels that are relatively easy. While it is known that the caffeine and sugar in these drinks help temporarily boost alertness, focus, and concentration (not unlike coffee and tea) there is no evidence to prove that it actually improves cognitive functioning in the long term. This segment is less likely to be attracted to milk-based drinks and drinks containing caffeine. June 03, 2021 04:29 ET These consumers are more attracted to traditional soft drinks and can be quite emotionally loyal to the brand for an example, you should read about the launch of the New Coke product. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. But non-organic segment and caffeinated segments claims to be the largest segments. These cookies track visitors across websites and collect information to provide customized ads. This could be just before a test, a long drive, a sports game or in the middle of a sleepy afternoon. This is owing to the fact that these were the first introduced energy drink segments in markets such as the U.S., UK, Japan, China etc. In this article, we will discuss the target market for energy drinks by segmenting it based on the reasons why people consume these drinks and the perceived benefits they get from them. The sports and Energy Drinks Market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. We also use third-party cookies that help us analyze and understand how you use this website.

The consumer focus on health and wellbeing is one of the primary elements driving the worldwide sports and energy drinks market growth. Related topics on market segmentation examplesFind lots more examples of market segmentation here. Owing to rising customer health consciousness and hectic lifestyle, the industry is expected to experience fast growth. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries.

Energy shots are among the new adopted product trends in several new emerging nations as its existing high demand in the U.S. and UK. And what are they looking for in these beverages? These cookies ensure basic functionalities and security features of the website, anonymously.

The cookie is used to store the user consent for the cookies in the category "Analytics". At the same time, the organic energy drink segment is expected to be the fastest-growing product type as consumers are attracted towards organic energy drinks, including fresh fruit extract that comes in several variants. They want a beverage that will give them an immediate burst of energy, but they also dont want one that tastes too artificial or bitter. We offer USD 1,000 worth of FREE customization at the time of purchase. In some cases, these consumers use energy drinks as a pre-workout supplement to improve their performance during a workout. This is a growing segment and is quite common across a range of convenience foods markets.

Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. By clicking Accept, you consent to the use of ALL the cookies. They are attracted to simpler product solutions such as water for regular training sessions or they are more likely to utilize sports drinks that offer the benefit of fast water replacement or some form of energy boost. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. This region's market will rise at a quicker rate than those in South America, North America, and MEA. When it comes to choosing an energy drink, this market segment is interested in taste as well as function. Flavor and packaging size are the other important criteria for brand selection. This consumer segment tends to be above average purchasers in terms of quantity (that is, these consumers are heavy users) and is quite responsive to discounts and other sales promotions. Our analysts can also help you customize this report according to your needs. Furthermore, countries such as the US, Canada, China, Japan, and Germany are expected to emerge as prominent markets for the Sports and Energy Drinks Market during the forecast period.

So, for people who are looking for a short-term mental boost, energy drinks can be an appealing option and such people are naturally a very interesting market segment for makers of energy drinks. Some people in this segment may also consume energy drinks for the perceived benefits related to pleasure or enjoyment, such as increased focus or concentration. The following customization options are available for the report:Company Information Detailed analysis and profiling of additional market players (up to five).Read the full report: https://www.reportlinker.com/p06089430/?utm_source=GNWAbout ReportlinkerReportLinker is an award-winning market research solution. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. If so, youre not alone.

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These products account for approximately 16% 18% of non-alcoholic beverages and compete directly with other non-alcoholic beverages such as brewed coffee and soda. Additionally, growing popularity among consumers for energy drinks, and surging disposable income of consumers are expected to elevate the demand for energy drinks thereby driving the market growth through 2026F. Don't miss out on the opportunity to speak to our analyst and know more insights about this market report. These drinks are marketed to people who want an energy boost to stay alert and energetic.

The global energy drink market size was estimated to be worth USD 44.5 billion in 2017 and is estimated to grow at a CAGR of 7.3 % from 2018 to 2026. This market segment differs from the health focus segment as they are not necessarily pursuing general health and well-being goals. In this market segmentation example for drinks, eight different market segments have been identified. The global energy drinks industry has been segmented into four levels. They differ from the health focus market segment example in that these consumers do not necessarily look to eat healthy for every meal or drink. Although life expectancy has increased, so has the prevalence of chronic diseases.

| Source: Each of these segments has different needs, motivations, and demographics that energy drink manufacturers can target with their products. It is the most rapidly developing segment of soft drinks industry and strong prospects for future growth and increase in sales. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'amplifyxl_com-large-leaderboard-2','ezslot_5',195,'0','0'])};if(typeof __ez_fad_position!='undefined'){__ez_fad_position('div-gpt-ad-amplifyxl_com-large-leaderboard-2-0')};Having said that there is enough proof that there is a clear market for those who consume an energy drink for the temporary mental boost that it gives. The significant increase in demand for sports and energy drinks in growing nations such as India and China would aid the expansion of the sports and energy drinks market in APAC.

However, obesity is one of the biggest obstacles to the global sports and energy drink market's expansion.